Strolling through downtown Muncie during the holidays, you’ll find a mix of family-run shops that have served generations of residents and exciting new ventures bringing fresh ideas to our streets. Shop owners greet you with a smile, ready to share the stories behind their handcrafted goods. 

Downtown Muncie feels especially welcoming during the holidays, offering everything you need to shop, taste, and explore locally. If you’re hunting for the perfect gift, meeting friends for a meal, or planning something fun for the family, you’ll find it all within a few walkable blocks.

FOX59’s Sherman Burdette visited DWNTWN Muncie to hear from MDDP Board Member Carrie Wright about Fire Up DWNTWN and meet local businesses HeidiJHale, Toys Forever, and Vera Mae’s.

DWNTWN business is buzzing, with new neighbors opening their doors. Book a hair appointment before your next special occasion, find a handcrafted gift, or stop in for a Friday night cocktail at one of the community’s newest spots. Meet the DWNTWN destinations.

A revitalization project in downtown Muncie has officially been completed, highlighting a collaborative effort between the City of Muncie, the Muncie Redevelopment Commission, Muncie Downtown Development Partnership, and Community Enhancement Projects (CEP). 

WRTV reporter Nico Pennisi recently visited DWNTWN to hear from MDDP Events Director Cheryl Crowder and learn more about how our 2025 campaign and signature events schedule are helping people shake up their norm.

Muncie Downtown Development Partnership (MDDP) just raised the bar on what a city can feel like.

With the launch of its vibrant new campaign, DWNTWN is officially shaking up the norm and inviting everyone along for the ride.